An app to get a pundit! What’s next? Online rituals?

Yes you read that right, there is an app to book a Pundit. For those who do not know what a Pundit is- he is a Hindu priest. There are a lot of rituals and customs that require a Pundit. Since everything is done online, Pundits have also joined in the race. There is an app through which you can get a priest for your ceremonies. It is called Get Purohit.

I think it is genius. It includes a directory for Pundits that can be booked. Other than that, it maintains a blog on the various Hindu customs and stories. So, if you are confused as to which ritual to perform, the answer is right there. The blog takes care of the SEO factors. Rituals and customs are a widely searched topics.

If booking a pundit online is viable, I believe rituals will soon be performed online. This is another niche market in the making. No one wants to go anywhere. Today’s consumer wants everything delivered to their doorstep. Even better if it is not even as far as the door step. Don’t you think it is perfect? If you can get all the rituals performed via video calls. A pundit can preside over the ceremonies from his own home. People living abroad do not have to worry about finding a priest to preside over their Grah Pravesh ceremony (Housewarming ceremony). A meeting can be set up with a Pundit living in India and he can chant all the Mantras through a video call.

Let us see how we can make online rituals a feasible business. The future of any new online business depends on these few factors- uniqueness, SEO marketing and ad campaigns.

1. Uniqueness
If your idea is new and unique, you have your campaign outlined for you. The benefit of a new idea is that there are less competitors. The question is to convince the consumers to shift from their set patterns to something different. The ingenuity of the idea is the MO. If you present it right, it will work. In case of online rituals, the selling point is the convenience that it offers. These rituals are elaborate so if there is something to make the process simple, it will attract customers.

2. SEO marketing
An online business can not grow without a powerful SEO campaign. SEO factors are influenced by the keywords, the content of the web page, the tags and description. User testimonials help in building trust. They are an important publicity tool. Endorsements are another important factor to consider for your SEO strategy. If I were to start a web page that caters to online rituals, I would contact a few Pundits to endorse it. SEO campaigns would involve putting up their information, availability, their views on the rituals etc on the web page.

3. Ad campaigns
Ad campaigns can include Google Adwords, Youtube campaigns, Social media publicity and sharing links on other blogs. Google Adword lets you bid for keywords. To make a business successful online, keyword selection plays a major role. The Youtube campaign can include video testimonials, demo videos and a message from a few Pundits. Endorsement from the priests will add authenticity to the campaign. Social media pages and sharing links comes next. The social media pages should convey the idea in an interactive manner.

4. App development
After setting up the online platform, you can develop an app for it. Having an app for a service improves the SEO factors. If the app is easy to navigate, a larger demographic will be able to use it.

More info: 10seos