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Some Fascinating Facts About PPC Marketing

In today’s time, pay per click advertising is one of the most powerful marketing tools for any type of business. With ever-evolving online business needs, the popularity of PPC is growing. But sadly, people misinterpret PPC campaigns. In the true sense, a low budget PPC campaign also gets you the desired results. In this article, we’ve compiled a list of some interesting PPC facts that will help you to understand PPC better.

So, let’s get started. Here’re some PPC facts that probably you wouldn’t like to miss out:

  • Google pushes 95% paid search ad clicks on smartphones:

Considering the above fact, the need of the hour is to launch mobile optimize ads through pay per click management companies. This is also a compulsion in this competing world. To beat your competitors, it is highly recommended to make sure that your ads are mobile-optimized in every aspect. Make an earnest attempt to go for mobile-optimized PPC campaigns. If you’re already working towards it, you’re on the right track.

  • Gradual increase in remarketing conversion rates:

There is a high possibility that you might know about the remarketing conversion rates if you an expert of digital marketing. For those who are unfamiliar with this term. Let us explain it to you with a simple example. Remember, searching about a certain product or service on a particular website, and finding it everywhere you go. This is exactly how remarketing works. It helps you to reach out to those users who may not have taken an immediate call for action after visiting your website. With the increasing remarketing ads, Click through Rate on them will gradually decrease. However, your remarketing campaigns will bore fruits if your conversion rate is increasing by time.

We cannot deny the fact that a large ratio of visitors to your website will not affect your conversion rate. Remarketing campaigns serve as a reminder to visitors to finish off their unfinished business. Such campaigns also indirectly establish your brand in the market.

  • Interestingly, more than 50% of people who click on PPC ads approach the advertiser:

Yes you read it right! Taking this into account, it is advisable to have a ‘click to call’ feature on your PPC ads. It promptly enables the visitors clicking on your PPC ads to call you right away. Integrating click to call feature along with your well-planned campaign structure simply implies that you’ll be funding per phone call made to your business.

CTR and CPC are inter-connected: According to a recent study by experts working in top ppc management companies, every 0.1% rise in CTR leads to 0.2 percent drop in CPC. CTR is a crucial element of the Quality Score metric of Goggle for every type of ad.

Here, Goggle follows a simple approach. Abide by the standards of quality control and you’ll be awarded with a decent number of cheaper clicks. Therefore, a higher CTR is equivalent to a lower CPC.

  • Negative keywords are essential, too:

You shouldn’t underestimate the power of negative keywords. For an instance, by employing negative keywords such as free or cheap into your PPC campaign for a particular type of good, you’re attracting the right set of audience to your business. According to a recent finding by top ppc management companies, a mere addition of negative keywords was successful enough to boost up a CTR of 0.97% to 1.33%. This further raised the conversion rate from 1.12% to 1.53%. With the help of negative keywords, you can rightly define your targeted audience.

  • It isn’t necessary to launch an exorbitant PPC campaign:

Many marketers have an opinion that PPC campaigns and pay per click management companies require huge investments. But this doesn’t make any sense in reality. If you’ve been refraining from PPC campaign thinking that it is a costly affair, then it’s time that you start planning it immediately for witnessing drastic results.

Over time, many businesses have made PPC campaigns as an inevitable component of their overall marketing strategy. Ask yourself today, ‘are you putting the required efforts and time in your PPC campaigns?’

Hope you found this article informative. For any suggestion or query, be free to connect with us!

Also Read: Six Ways to Manage Your PPC Campaigns

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