Private Blogs Networks to kill your Site in 2018. Look how to Identify them.
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Private Blogs Network (PBN), you might have heard the name but you must be elusive of the motive behind it. It is a network which is used to create the links directing to the single website so that the search engine rankings can be manipulated. It is like a link wheel or line pyramid, several different websites are linked to one another or to a single website.
But the tactic is outdated and it is considered as the black hat tactic and its use must be prohibited. The consequences could be the loss in rankings and which could further lead to the manual penalty.
Identifying PBN
Cross-site “footprint” is the key in identifying PBN as much of the technical data is identical on the websites. Earlier, PBNs were on the same IP, shared servers, had the same information and used the same content across the sites.
But with time everything changed and now PBNs are more sophisticated and harder to spot. However, you can do the following things to spot if a site is part of a PBN so that you can avoid them:-
- Hosting: If they all are on the same IP. You can use SpyOnWeb.com to spot what sites are hosted by what other.
- Design: Color scheme, design and navigation, if they all are same then you have probably spotted the one PBN.
- Theme: You can check the source code of the themes if they of WordPress, at times they have the theme name in the code. And if the themes are same then also you are on the spot.
- Ownership: You can check the WHOIS database for the contact information of the owner. Hidden WHOIS data is the red flag. If the site owners are same you have identified the network as they are connected.
- Duplicate content: Check if the content is copied. You can copy the paragraph and Google search it.
- Backlink profile: Check the backlinks profile from the databases and you can detect the interlinking.
- Images and videos: Since they are expensive and difficult to recreate they are likely to be copied from the other sites. You can do the Google search and check them.
If multiple websites have the same link profile or if they are centrally linked to one website then the site is likely to be a part of the PBN or it might be selling links. Google have algorithms which are detecting right away them and if you are unaware about your website then you are likely to get the hit of loss of rankings which could be further elevated by a manual penalty.
Albeit, like many media companies own the several different websites that do not mean that they are PBN. You would not have to worry about having the multiple websites. If the Google algorithms can spot the repeated patterns of linking the website over and over again then you could be in trouble and that is what should not be done.
Protection from PBN
You can protect yourself. You have to educate yourself about the link building and link schemes of the Google. Keep an eye on the guidelines and make sure while building links they are being followed. Trusting anyone could put your website in menacing situation. Even your SEO can put you in the danger and if someone comes to you and ask to exchange the links, do not turn back!
Your protection is in your hands and keeping a strong sight on the link-building activities would be all you need.
When the time comes, everyone who is using these tactics to buy anything from the search engines will be punished and which could lead to exile. The best thing you can do till then is to run the campaign which is concentrated around the strong and robust link building practices which you could get from the top Link Building Software. When you competitors will be caught up you will have giant leap to take in the amid all the whirlwind.
Private Blog Networks are undesirable, unwanted, and unacceptable link-building strategy. It is supposed to be eradicated and your awareness only can save your website and your business.
More info: https://www.10seos.com/usa/link-building-software/companies
