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How To Optimize The Anchor Text In 2018?

Acquiring links is among the best practices associated with search engine optimization. The SEO practice for any website is dependent on harnessing every bit of value associated with these links. Anchor text is an important element of links that helps in harnessing the link potential. Google identifies many practices to optimize the anchor text of a link which has evolved over the years.

The year 2018 is here, how about learning the optimization of anchor text for 2018? Sound interesting! Isn’t it?

Let us begin!

Before beginning with the best practice let us recall the major text category

MAJOR TEXT CATEGORY

  • Brand name: Mention the brand name with a link placed on it.
  • Naked URL:  Your site’s URL should be present in the link it is pointing
  • Website name: The site’s URL  should have anchor text written
  • Page /blog:  Have a page title with a anchor text linked to it.
  • Exact matched keywords: Your link should have targeted keyword
  • LSI keyword: Keywords anchor text should be linked to targeted keyword
  • No text: Use image with link on it

Now let us start with best practice of optimizing anchor text:

  • Keeping it versatile yet natural

SEO experts from best seo company in usa suggest that each element of a website including links and associated anchor text should provide real value to users. The links should be placed on the place where the users expect for getting even more detailed information. However, changing Google algorithm states to avoid repetitive keyword based anchor text in your website.

Your link history should contain only high quality, relevant pages that can enhance user interaction. Make sure to earn link from trusted domains for getting better value from it.

  1. Avoid doing over optimization

Google strictly condemn overly rich content which are stuffed with keywords. A spammy keyword based anchor text is strictly prohibited in the eyes of Google. This kind of manipulation with rich anchor text can earn major penalty.

The best practice is to keep the anchor text spread naturally across inbound links in right proportion to maintain balanced approach.

  1. 3. Keep the anchor text consistent with the content

The google algorithms are changing with each passing year and it is getting equipped day by day. The latest algorithms are updated in a way that it can figure out the link between the anchor text and nature of the web content. Professionals from top seo company in atlanta suggest that internal link with irrelevant content on your website is likely to harm the ranking of the website. It is very important to keep the anchor text and content consistent, any discrepancy can lead to loss of ranking.

  1. 4. Engaging in relevant guest blogging

Relevant anchor text has a key factor for a successful cost effective blogging exercise. For example, if you are guest blogging for keyword such as marketing tips, make sure to place link to pages that provides marketing tips about digital marketing,partial matches etc.

  1. Avoid linking from spammy websites

Google has strong eye on the link profiles of the website. Any link from spammy websites can bring significant reduction in the overall ranking of your website. Make sure to check your inbound link profile in order to shred off any low quality sites.

  1. 6. Focus anchors on deep level pages

One of the most common mistake that are made is focusing the anchor text build on top level pages such as placing links on homepage, landing page or in product page. The pages linked in these shallow pages look unnatural to search engines as generally links are not placed naturally in these pages.

Make sure to focus on relevant pages which are deep leveled that can allow visitors to navigate to top pages of a website.

  1. Place the anchor where the users pay most attention

Normally people don’t go for reading each and every line, it is headings, subheadings etc are the one which attract attention of the people. This means keeping anchor text in the most read portion of a content to increase click through rate and engagement level.

Conclusion

The optimization practice of anchor text evolves with each passing day. But for general best practice, make sure to keep it versatile, natural and keywords rich to enhance the ranking of your website.

See Also: RANKINGS AND REVIEWS OF BEST SEO COMPANIES GLOBALLY

Source: https://www.10seos.com/top-seo-companies